Current lectures on digital Transformation

In the course of my doctorate, I also give lectures on digital transformation and digital transformation as well as agility. You can book me for one at your event or for your company. All presentations last about 1h and a maximum of 4h (in conjunction with a roundtable on the transferability of the results to your company). Please send me an email at or use the contact form. Current lecture topics are listed here.

Please request videos of my lectures by e-mail. You will then receive a link within a few seconds. Just write to:

Reference: Lecture report in the newspaper:

By the way, at the end of the lecture, all listeners will receive both the academic study and the lecture as a practical article for download. Find out more here!

Tip: Download my lecture teaser here as PDF.

Photo at the Nuremberg Digital Festival (Source: Digitalfestival)

COVID-19: Virtual teams and home office (also virtual bookable)

Collaborate at a distance using technology, is not only a major issue since today. For a long time, this type of work as inefficient and difficult. In recent years, numerous new technologies and working methods significantly simplifies virtual work and the virus pandemic COVID-19 in 2020 companies even forced 100% virtually from the home office at times.

The content of this presentation is recommendations for action on the virtual collaboration of teams. The recommendations are divided into technological, work-methodological and management aspects, which help lecturers and students of business administration and business informatics as input for further research and management consultants, project managers and managers in strategy-finding.

All my lectures are illustrated by elaborate drawings and show in a charming way scientific and practical insights into digitization

Keynote lecture: We’re making it agile now! – from the everyday life of digitalization

We wrote the year 2015 when I started to start working and realize that companies are in an increasing digitalization. On my how companies can use these new speed and complexity requirements, the answer was: „We do the now agile“!

To use this sentence, i started a doctoral thesis and started my doctorate at 16 Companies on a journey through the normal everyday life of digitalization in Germany. It turns out that a increased agility in companies enables complex and demanding digitalization projects using agile methods. On the other hand, it can also be assumed whether digitalisation is not (including the use of virtual collaboration tools) is a prerequisite for increased agility.

In addition to figures, data and facts, this presentation will also show funny scenes from the everyday life of digitalization as well as suggestions for solutions and best practices from German companies. The presentation therefore provides helpful guidelines for digitalization for managers and decision-makers and illustrates them with numerous examples.

Please request videos of my lectures by e-mail. You will then receive a link within a few seconds. Just write to:

Lecture at the Digitalfestival Nuremberg 2019 (Photo: Kirsten Meier)

Lecture 1: Work 4.0 – More than working with Internet connection

Companies find themselves in a divisive state in digitalization: On the one hand, entrepreneurs want to offer their employees more freedom and give autonomy in terms of place and time of work.

The presentation examines concepts for the design of work 4.0 in companies and evaluates the feasibility in small and medium-sized enterprises (SMEs) through a focus group discussion. It turns out that remote work (e.g. home office), agile methods (e.g. scrum) and new office concepts (e.g. open space) can bring advantages in recruiting and employee retention. In SMEs, these changes in work organisation can also often be implemented faster than in large enterprises due to the short decision-making paths.

The presentation will provide recommendations for action on the introduction of agile methods, new office concepts, remote work and technology in companies. The theoretical findings are then illustrated by a practical example of an SME. The presentation provides helpful recommendations for managers and decision-makers to design work 4.0 and illustrates it in an example.

This presentation can also be given with a focus on the health of employees through Work 4.0.

Please request videos of my lectures by e-mail. You will then receive a link within a few seconds. Just write to:

Lecture at the exchange of skilled workers in Dortmund 2019 (Photo: Claudia Burger, 0172-2330854,

Lecture 2: Digital Leadership – Leadership in the Field of Tension of Digital Change

Good leadership has always been characterized in dealing with ever-changing challenges. One such is the increasing digitisation, which mainly affects small and medium-sized enterprises (SMEs).

The presentation examines the challenges posed by digitalisation, how managers can respond to them and what specific features exist in sME management. In a focus group discussion, the three challenges are identified and discussed: agile leadership, virtual leadership and generation-oriented leadership, as well as analyzed in a survey of 66 executives.

The presentation will cover guidelines for agile leadership (e.g. value image, learning of agile leadership), virtual leadership (tools, task completion, motivation) and generation management (e.g. digital maturity, digital coaching).

The theoretical findings are then illustrated by a virtual team of 12 people. The presentation provides managers and decision-makers with helpful guidelines for leadership in the digital age and illustrates them in an example.

Please request videos of my lectures by e-mail. You will then receive a link within a few seconds. Just write to:

Lecture at the economic juniors in Bad Kissingen (Source: Lydia Molea)

Lecture 3: Agile organisation as a prerequisite or consequence of digitalization?

Increased agility in companies enables complex and demanding digitization projects to be implemented more effectively using agile methods. On the other hand, it can also be assumed whether digitization (including the use of virtual collaboration tools) is a prerequisite for increased agility.

In this presentation, the current debate on corporate organisation will be continued and the question of whether agility is a prerequisite or a consequence of digital change. In addition to a literature analysis, the results of two group discussions with board members and managing directors of SMEs and corporations will be presented.

The participants‘ pilot projects discussed show that agility is a prerequisite for digitisation. In order to achieve this, the participants recommend the relaxation of framework conditions, greater autonomy in the execution of tasks, freedom of choice through various areas of agility and direct customer contact in companies.

The theoretical findings are then illustrated by a practical example of agile transformation with 90 people into an SME. The presentation therefore provides helpful guidelines for agile transformation for managers and decision-makers and illustrates them in an example.

Please request videos of my lectures by e-mail. You will then receive a link within a few seconds. Just write to:

Lecture at the PM-Forum in Nuremberg (Source: Tobias Greff)

Lecture 4: Digitization of SMEs – that’s what matters!

After a short research, it becomes apparent that digitization is a broad field and is discussed in every conceivable context. It is often difficult to make a meaningful distinction in the wide range of topics.

This paper examines more than 4,000 publications using a literature analysis, clusters them clearly and gives recommendations for action. The implications for the IT organisation of SMEs are then derived and the results of a group discussion with the opportunities and risks of digitalisation are presented.

The results are the industry 4.0, big data, globalization, work, agility, automation, innovation, leadership, cloud computing and business models. The subsequent group discussion shows that potentials lie in the context of employee support or partial automation in day-to-day business. Risks are seen in the implementation of trend topics due to the high costs.

The presentation therefore provides helpful impulses and recommendations for action for strategy development in the context of digitalization for managers and decision-makers.

Please request videos of my lectures by e-mail. You will then receive a link within a few seconds. Just write to:

Lecture at Joseph’s Innovation Laboratory in Nuremberg (Source: Ingeborg Steinmetz)

Please request videos of my lectures by e-mail. You will then receive a link within a few seconds. Just write to:

Please send me an email at or use the contact form.

Giving lectures

Some are easily off the track, others get into a sweat when they only think about it: lectures Keep.

What is now part of everyday life in most jobs is still a horror for many. But that doesn’t necessarily have to be the case. Regardless of whether a presentation is made to the customer, the management or the team in the regular meeting, this task can be easily accomplished with respect for some important basic rules and principles.

Exactly what matters, this article is intended to Light.

The most important basic rules and principles during the lecture

When giving lectures, above all a parameter is Crucial. The presenter himself. Because no matter what it is also rotates in terms of content, as a lecturer, one forms the fulcrum for the attention span of the audience. Because such situations are well known everyone: The content is actually totally appealing, but is determined by the speaker so poorly transported that listening becomes a veritable ordeal. Or but also the reverse case. The speaker manages a boring topic so interesting to communicate that the audience still captivates leaves. In addition to sovereignty and serenity, it is also a question of a positive charisma and captivating appearance of the speaker. However, in order to ensure such a the main question is to build up successfully:

What makes a good lecture at all?

And it is precisely at this point that some important basic rules can be principles that significantly influence the success of a presentation, Filter.

Good preparation

A good preparation is the be-all and end-all. sufficient background knowledge on your subject in order to also provide later feedback and to be able to answer counter-questions without any problems. In addition, you should consider the practice their presentation a few times. In this way, you can target good transitions shape and filter out places where the audience is well involved leaves. In addition, this measure may help you to are less nervous and therefore equal have a more professional effect.

The entry point

In order to directly attract the full attention of its listeners, a voltage arc should be set up from the very beginning. For example, run your audience using a statistic, a interesting entry question or an exciting quote into the topic.

The relevance of the information

In connection with a good start, the Added value of your presentation. So deliver to your audience right away Start relevant information, what benefits your presentation tracks and provides You can see why listening is definitely worth it.

The personal connection

Everyone knows such lecturers who, through their Euphoria and passion for the subject. In addition, can also be used to incorporate a personal reference, e.g. through an anecdote or reporting on one’s own experiences for increased attention to the audience. In addition to variety, this also ensures closeness and empathy feeling with the audience and makes the lecture much more interesting

The body language

Know the quote: „What you send out returns to a back?“ And so it is with the body language during the lecture. Have you presenting and thus giving your audience a negative attitude, you will experience a reflection of this attitude in your listeners. Instead you should be open-minded and open-minded. Stay them yourself, present yourself authentically and above all smile your audience always again. This not only seems friendly, but also professional.

The right tools

Finally, consider which tools really useful and, above all, to what extent. In the meantime, there are areas of lectures so many technical possibilities that your presentation There is a risk of being overloaded. Instead of lavish PowerPoint presentations you should prefer to create a few meaningful slides that Underline what they have said and do not cover them up.

5 more tips: This will make the lecture a breeze

But beyond the aforementioned basics, there are a few more important tips to make it easy to hold presentations.

Involve the audience:

Especially those presentations are well known, in which the lecturer stands and speaks for hours in front of the public. Even if this is an exciting topic, it can happen quickly that the audience loses attention again and again or is distracted by something. In order to counteract this, the audience should therefore be actively involved in his presentation. For example, you can ask the audience questions, conduct an opinion research or vote on the further course of the presentation.

Use breaks in a targeted manner:

Out of nervousness, many unsightly words often cheat themselves into the presentation of the presenter. This not only disturbs the flow of speech, but also sounds unattractive to the audience. Instead of uttering stop words, it works more professionally to install small pauses when speaking by simply „swallowing“ the stuffing words.

Search for eye contact:

If you involve the audience in the lecture, you can continuously establish eye contact, especially during the consultation hours. This method, too, can help to significantly extend the audience’s attention span. For this, it is best to divide the present quantity into 3 parts (right, center, left). As you talk, your gaze keeps moving from one of the areas to the next. This way you can be sure that you are looking at the entire audience instead of just a sub-area. In addition, choose a few people who you will look at for a moment longer. This not only builds proximity, but can also help reduce your nervousness.

Avoid monotony

It is also important not to fall into a „trance“ during the lecture. Anyone who speaks stubbornly and in the same tone quickly seems boring. Instead, try to bring liveliness and presence to your presentation by means of targeted voice, sound and volume changes.

A meaningful conclusion:

Basically remains in the minds of the audience, especially during longer presentations, Content on the track. Above all, the middle part of the lectures will be often only sporadically. The end of a presentation is due to its lowest margin of the past, on the other hand, the part of the audience is most likely to stay in the mind. It is therefore all the more important to conclude which re-energises the main points mentioned above. Returns.


Nevertheless, not every person who has Basic rules, tips and principles when giving lectures heeded it completely shy of presentations. But this should be Neither. Finally, in addition to the content, the presentation is also about credibility and authenticity, and these can be Adjusting one’s personality is unlikely to sell to the audience. Rather, the real „weakness“ should be transformed into „strength“ in which to whom one remains true to oneself. Because the majority of the audience can likely to put the presenter well in the position and to Feeling insecurity. On the basis of this empathy, it is possible to often even easily establish an unconscious closeness to the audience.

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