You are writing a thesis and should you write it in the specific context of your company or an industry or have a specific context on SMEs or associations? You will often find a lot of general literature and probably hardly any special literature for your field. This is quite normal, as many researchers prefer to conduct research on a broad scale.

Tip: If you generally can’t find literature, read my article: Help I can’t find literature!

However, the fact that you are exploring a particular niche is often value-adding to practice as many results are not transferable to any industry. I have, for example, SMEs and often heard about general results: this only applies to corporations or that is too expensive for us,… There are also almost no studies on agility in SMEs. It is therefore important that you highlight the specific framework conditions of an industry or an SME. These are for SMEs, for example (Lindner 2019):

  • Short decision-making paths
  • Low process landscape
  • Low budgets

Now I would like to give two examples in the following, which will help you to edit a topic in a meaningful way. The first is in the illustration. You want to investigate agility. Now your practice partner is a production company. However, they do not find any literature on agility in production. The idea is now as follows:

  • Gather general insights into enterprise agility.
  • You then collect information: What are the framework conditions for my context?
  • Which of the general findings fit the framework conditions of my context?

You will notice that, for example, knowledge work and production are very different. While production is more concerned with Industry 4.0 and Lean, in knowledge work methods such as scrum dominate research. It is therefore necessary to take a look at this in the light of the context.

Example of framework conditions in two contexts

I would like to give a similar example for an industry. Below you will find the automotive and financial industry. Agility means something completely different in both industries, and the results are not all transferable. However, you will find little information about agility in the industries directly. It is therefore necessary to derive general findings and evaluate them in the context of the general conditions: Does this suit my industry?

Example of framework conditions based on two sectors

Tip: If you are looking for literature for a practice partner, you can do the same:

  • Finding and summarizing general literature
  • Analyze the framework conditions of the practice partner
  • Investigation: What suits my practice partners?

Conclusion

Exploring a niche is very valuable for practice, as numerous managers book books, for example. Read agility and think: This doesn’t suit my industry/company! They should therefore summarize general literature and, at best, have a list: theses on agility. Now you are judging on the basis of the industry criteria: Does this thesis fit with my industry or not? In the end, this gives you a dedicated analysis for your context.

A great example of SMEs can be found in my study:

Lindner, D., Ludwig, T., & Amberg, M. (2018). Work 4.0 – Concepts for a new way of working in SMEs. HMD Practice of Business Informatics, 6(1), 17.

Source

Lindner, D. (2019). SMEs in digital transformation: results of empirical studies. Wiesbaden: Springer Gabler.

Image source: Designed by Freepik – freepik

Gibt es noch Fragen?

Falls es noch Fragen gibt, habe ich zwei Tipps. Ich habe meine Erfahrung aus 5 Jahren in der Betreuung von Abschlussarbeiten im Buch: "Empfehlungen für die Bachelor- und Masterarbeit" zusammengefasst. Dieses gibt es bei Springer und Amazon seit August 2020. Das Buch ist ein offzielles Fachbuch in kann damit zitiert werden. Weiterhin können Sie mich gerne mal anrufen. Hierzu einfach im Buchungssystem nach einen freien Termin schauen. Ich nehme mir jeden Monat einige Stunden Zeit um Studenten zu helfen.

Mein Tipp vor der Abgabe Ihrer Abschlussarbeit

Es lohnt sich immer eine Abschlussarbeit professionell Korrekturlesen oder auf Plagiat prüfen zu lassen. Der Vorteil ist, dass Sie dabei auch Feedback erhalten und den akademischen Sprachstil verbessern. Anbieter wie bspw. Scribbr helfen mit guten Preisen bei der Abschlussarbeit.

Genderhinweis: Ich habe zur leichteren Lesbarkeit die männliche Form verwendet. Sofern keine explizite Unterscheidung getroffen wird, sind daher stets sowohl Frauen, Diverse als auch Männer sowie Menschen jeder Herkunft und Nation gemeint. Lesen Sie mehr dazu.

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I blog about the impact of digitalization on our working environment. For this purpose, I present content from science in a practical way and show helpful tips from my everyday work. I am a manager in an SME myself and I wrote my doctoral thesis at the University of Erlangen-Nuremberg at the chair of IT Management.

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